Job Description: Performance Script Writer (Ads)
Company: Crafto
Department: Growth / Performance Marketing
Role Type: Full-Time
Role Overview
Crafto is looking for a highly creative, performance-oriented Performance Script Writer who understands the psychology of digital advertising and knows how to turn audience insights into high-converting ad creatives.
This is not a traditional content writing or brand storytelling role. It is a growth-focused position where your primary responsibility will be to create scroll-stopping hooks, compelling video scripts, and performance-driven ad concepts for Meta platforms (Facebook and Instagram).
You will be responsible for producing 20+ ad scripts daily, experimenting with different creative angles, analysing campaign performance, and continuously optimising scripts based on data and audience behaviour.
You will also leverage AI tools such as ChatGPT, Gemini, and Google Veo 3 to accelerate creative production, generate variations, and scale winning concepts.
Key Responsibilities
- Write 20+ performance-driven ad scripts daily, covering short-form videos, static creatives, and ad hooks.
- Develop attention-grabbing hooks that capture audience interest within the first 2–3 seconds.
- Create multiple variations of successful ad concepts to improve campaign performance.
- Collaborate closely with the Performance Marketing team to analyse key metrics such as CTR, Hook Rate, CPI, and CPS.
- Identify winning creative angles and replicate them across different formats, audiences, and