Job Title: Content Strategist
Location: Bangalore
Experience Level: 2-5 Years
Job Type: Full-time
🏢 About Crafto:
Crafto is India’s leading platform for personalized quotes, wishes, and status videos. Our mission is to make emotionally resonant content shareable at scale. Now, we’re building a performance marketing engine fueled by the most viral, relatable video content.
🎯 Role Summary:
We are looking for a Status Video Curator who can daily source status videos from platforms like Instagram, YouTube Shorts, Moj, and others. These videos will be used by our marketing team to run high-performing ad creatives for Crafto.
đź“Ś Key Responsibilities:
- Source great quantity of high-quality short videos daily across categories like devotional, good morning, good night, suvichar
- Ensure all videos are copyright-safe or minimally branded for ad usage.
- Stay updated on viral trends, hooks, and cultural momentsthat can be turned into status videos.
- Organize sourced content with clear labeling (category, emotion, source, etc.)
- Collaborate with the marketing team to understand which videos are performing best and refine future sourcing.
âś… What We're Looking For:
- Strong eye for emotionally powerful or viral content
- Awareness of Indian tier 2, 3 audience’s status consumption habits
- Good sourcing skills across Instagram Reels, YouTube Shorts, Moj, Josh, etc.
- Organized and consistent – can deliver daily without drop in quality
- Bonus: Understanding of AD creatives or Performance Marketing